Ann.ID is a small collaborative design studio lead by Anneke van Abbema. She has 10+ years of hands-on experience in wearable and softgoods design: from fuzzy front end, product development up to market roll-out.

“Technology is blended in our everyday lives, yet most interactions are through screens or keypads. Can’t we make these interactions more soft and personal? More and more textiles are used in industrial products to create more valuable (on body) interactions. To be able to make these hybrid products you need to be able to work interdisciplinary between many different professions and industries. That is exactly what I love about User Interaction and Wearables, integrating Industrial Design Engineering with software development and tailoring.”

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