Ann.ID is a collaborative UX- and product discovery design studio led by Anneke van Abbema. Fueled by a love for innovative ideas.

With over 10+ years of hands-on experience in UX, wearable and softgoods design: specialized in the fuzzy front end of product development.


Brainstorm facilitation
As a facilitator I help innovators and creators to solidify their product ideas and to gain a clear understanding of what to build and why. View accelerator sessions

Understanding users and their goals –
Different methodologies are used to understand the business, users and stakeholders and how the product will deliver value to specific user groups. Read more…

Translation to wireframes – By translating the future product vision to wireframes or clickable prototypes, we ensure the entire team has the same view on the new product, literally! A showcase

We work for:

Eaglescience software | Goede Start Borstvoeding | Thrive wearables | van Berlo Agency | Studio Mango | TNO | Centrip | Elitac x Pauline van Dongen x BYBORRE | UMCU Utrecht x Pontes Medical

Accelerate your product’s success

Discover how a Product Accelerator Session can work for you!